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Toymag

  • Why Gendered Toys Are Old Game

    Why Gendered Toys Are Old Game

    Toys have come a long way since they were first introduced to children. But it’s also no secret that for a very long time, toys have perpetuated gender labels due to them being marketed as being either “for girls” or...

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  • Want Eco-Friendly Toys? The Packaging Matters Too

    Want Eco-Friendly Toys? The Packaging Matters Too

    More toy makers are working towards reducing their carbon footprint to foster a greener future for future generations. In addition, sustainability has grown beyond a blinkered focus on the materials used on the production line, but also with regard to...

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  • Brand Story: Scrollino

    Brand Story: Scrollino

    Do you remember what it was like reading your first storybook; the thrill of turning the page and not knowing what lay around the corner? To a child, books were gateways to imagination unbound and adventures in faraway lands. “Were”...

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  • Brand Story: Arckit

    Brand Story: Arckit

    If there’s one thing children have little lack of (aside from energy), it’s imagination! Properly channelled, it is an amazing thing to behold – fantastic dreams brought to life with just a few toys. With Arckit, kids are able to...

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  • The Power Of Play And The Best Toys To Match

    The Power Of Play And The Best Toys To Match

    Free play - play not led by an adult - is a fundamental requirement for a child’s development. When a child plays independently, it can improve their relationship with their environment and how they interact with the world. While internally,...

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  • A Brief History of Toys in Asia

    A Brief History of Toys in Asia

    Toys form an important part of human history, especially for children. The use of toys dates back to ancient times, as supported by archaeological artefacts found in several ancient civilisations.In Asia, early toys were created for educational, entertainment, and cultural...

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  • Open-ended vs Close-ended Play: What, Why, and How?

    Open-ended vs Close-ended Play: What, Why, and How?

    Play is essential for children in cultivating key developmental skills like creativity, problem-solving, cognitive, social, and critical thinking. Through play, children don’t just experience fun; they find the freedom of self-expression and exploration. Open-ended and closed-ended plays are two different...

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  • Why Are Toy Materials Such a Minefield?

    Why Are Toy Materials Such a Minefield?

    Our love for toys extends well into adulthood, where most of us continue to choose toys for our kids based on their beautiful colours, patterns, and designs. However, as important (and natural) as it is to want to provide the...

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  • How Plush Toys Can Benefit Children

    How Plush Toys Can Benefit Children

    Yes – plushies are cute and super-cuddly but it doesn’t stop there! There are actually dozens of benefits to be had when it comes to having plush toys for children. As a matter of fact, such toys actually play a...

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  • More or Less: How Does Quantity Affect Play?

    More or Less: How Does Quantity Affect Play?

    Toys are not only meant for children’s entertainment but also for overall development. They teach children how to express their emotions and help develop cognitive, problem-solving, critical thinking, and other vital skills – all for happy, confident, and creative children....

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